Sellers Information
Thinking of Selling Your Home?
The Median Sales Price of a home sold by a real estate professional is 27% higher than one sold by the owner. The best possible way to get the most for your home is with exposure. The easiest way to obtain that exposure is working with a 3D Realty Professional. Selling your home on your own might save you a real estate fee, but the results could be far more costly if you don’t have the professional resources and skills of an experienced real estate professional.
Working With 3D Realty
Your 3D Realty Real Estate Sales Professional can assist with determining your price, stage and expose your home to its best advantage and to the widest possible pool of homebuyers with our aggressive, custom marketing techniques.
Working with a 3D Realty Real Estate Sales Professional can save you time, money and headaches. When you enter into a contract with one of our distinguished agents, you have the security of knowing that he or she is legally representing you and acting in your best interest throughout the transaction.
There are many aspects to selling your home and since every home is unique, every situation will be a little different. What sets our agents apart from the rest is their exceptional marketing and selling skills.
Marketing Your Home
The Key to Great Marketing is Exposure with Great Photos.
1. Digital Photography
Digital photography offers the best way to keep marketing photos updated, clear for print advertising and internet usage. The way to keep marketing photos update, clear for print advertising and internet usage. The more photos of the home, the opportunity to entice a buyer to visit the home.
2. Internet Exposure
The internet has definitely changed how buyers search for homes. Statistics show that homebuyers between the ages of 25-35 go to the internet first to identify potential homes and then contact a real estate sales professional. With today’s technology, viewing the inside of a home can easily be captured by panoramic photographs or even with 360° Virtual Tours of the property.
3. Yard Signage
Yard signage is still the most common way of identifying when a home is for sale with an agency. Never underestimate the networking power of a neighbor! Many times they know people who would like to live in the neighborhood or area.
4. Full Color, Premium Brochures
Exterior brochures should be well designed and in color. Just like buying an automobile, marketing for either a $100,000 to a $550,000 home should be in color. The format of the brochure can vary, but the general features, room measurements that are included will entice the buyer to schedule an appointment to see the inside of the home.
5. Magazine & Newspaper Publication Marketing
There are several real estate publications, newspapers and magazines used to advertise a home depending on who the audience is. If the audience is located in the Lake Ozark, Missouri area.
6. Direct Marketing
Direct mailings can target individuals in a geographic area and introduce the home to a future buyer. Most postcards have about two to three seconds to capture the attention of a person before they are thrown in the garbage. Direct marketing continues to only provide more exposure for the home.
Selling is an Art
There are major differences between providing a service to a client and actually selling a home. Selling requires the art of motivating another person to purchase a home. This involves working through issues, concerns or problems and finding solutions to keep a transaction together. Service involves meeting your communication needs, working to identify creative ways to market your home, and providing you weekly updates on the progress of your home. The art of selling coupled with personalized service help to achieve the goal of selling YOUR home for the most amount of money, in the shortest period of time.
Factors that Determine the Value of Your Home
There are many factors that determine the value of your home in the current market. The home itself is only a part of the puzzle. We’ll take you through each factor to help clarify the process we use to establish your home’s value.
Location - Where your home is located may be the single most important factor when determining the value of your home.
Condition - The condition of your home affects the price and how quickly it will sell. The appearance both inside and out can bolster the buyer’s perception. Since emotion plays a large part in buying a home the buyer’s first look is important!
Price - Establishing the correct price for a home will help insure a quick sale for your home. This comparative market analysis will enable you to decide the optimum price for your home.
Competition - Buyers will evaluate your home against others they deem comparable. Properties currently for sale and properties that have recently sold will have the greatest impact on the market value of your home.
The Market - The real estate market is always changing and these changes may affect property values. Knowing that it is difficult to forecast the market, a flexible marketing plan will help prepare you and your home for sale.
Why do you need a Real Estate Professional
Do you really have all the time, energy, information, resources, and contacts to properly market and sell your home? Would the process be a smooth one? Would it give you more time to focus on your personal life? Would you be able to get the best price for your home? Below we have listed just a few areas in which we believe a real estate professional truly earns their commission:
Pricing
A real estate professional is best suited to determine a pricing strategy for your property. You don’t want to miss opportunities by overpricing or undervaluing your property. Knowledge about the surrounding areas, pricing trends, local information, and experience will ensure you are getting the best price for your home.
Marketing
A real estate professional has many ways to effectively market your property. Proven marketing methods include flyers, open houses, the internet, local newspapers, and listing in the local Multiple Listing Service (MLS). There is a common misconception that advertising sells real estate. The NATIONAL ASSOCIATION OF REALTORS® studies show that 82% of real estate sales are the result of contacts through previous clients, referrals, friends and family, and personal contacts.
Keep in mind, advertising is only one part of marketing. The choice of media and frequency of advertising depends a lot on the home and specific market. Overexposure of a property in any media may give a buyer the impression the property is distressed or the seller is desperate. A qualified real estate professional will know when, where and how to advertise your property.
Marketing also includes the exposure of your home to other real estate professionals and the general public. In many markets over 50% of real estate sales are cooperative sales; that is, a real estate professional other than yours brings in the buyer. Your real estate professional acts as the marketing coordinator, disbursing information about your property to other real estate professionals through the MLS, open houses, and office meetings.
Preparation is critical to marketing your property effectively. A real estate professional is best suited to recommend repairs and cosmetic work that will significantly enhance the salability of your home.
Security
When the property is marketed with the help of a qualified real estate professional, you avoid allowing strangers into your home. Real estate professionals will generally pre-screen and accompany qualified prospects through your property. This increases your safety and allows for any last minute preparation.
Negotiating
Your real estate professional can assist you with objectively evaluating every buyer's proposal without compromising your marketing position. This initial agreement is only the start of a process that involves appraisals, inspections, and financing - and a lot of potential obstacles. Your real estate professional can help you write a legally binding agreement that will be more likely to make it through this complicated process.
Monitoring, Renegotiating and Closing
Between the initial sales agreement and closing/settlement, questions may arise. For example, unexpected repairs are sometimes required to obtain financing or a concern with the title could potentially be uncovered. The required paperwork alone is intimidating for most sellers. Your real estate professional is the best person to objectively help you resolve these issues and move the transaction to closing/settlement.
Your real estate professional can also meet with other professionals involved in the transaction process. Their industry contacts can make sure any unforeseen issues are handled reliably and quickly.